When the system that needs changing is your own
THIS broken system is impeding our progress in changing all the other broken systems. We have to start here.
The power of a marketing plan
Begin where you are and tackle what is in front of you; the process of creating a plan is worth it.
I don’t want to talk about your brand pillars
In this age of chronic information overload, access to mounds and mounds of content, and messages coming at us a million miles an hour, 24 hours a day, what matters is what makes you DIFFERENT.
Internal Communications to Connect Your Team
Most of all, just communicate. Leaders must make communication happen.
More engagement, fewer words
Using too much copy on websites and marketing materials can lead to one obvious fault: exhausting your potential new clients or donors before they can reach the call to action.
Converting Giving Day Donors
While high-level donors are important, the average supporter is quite literally the backbone of every organization.